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April 2025 Athlete of the Month: Keith Jacobson

We’re excited to recognize Keith Jacobson as our Athlete of the Month for April 2025! A dedicated member for nearly four years, Keith is a familiar face in our evening classes and often trains with Coach Jen during the week. His commitment to consistent training and relentless work ethic make him stand out. Keith never settles for “good enough”—he always pushes himself to improve.

One day during a session with Coach Jen, Keith shared a phrase that resonated: “Invest in Yourself.” Inspired by his words, Industrial Athletics adopted it as our official tagline. Keith embodies this philosophy, making fitness a priority in his life.

Outside the gym, Keith runs his own electrical company, keeping him busy. When he’s not working or training, you’ll likely find him playing hockey, riding his dirt bike, or hitting the slopes in winter. A self-proclaimed adrenaline junkie, Keith is always chasing his next thrill. On Pittsburgh’s rare sunny days, you’ll catch him out on his motorcycle, soaking up the good weather.

Congratulations, Keith! Keep inspiring us all to invest in ourselves.

1. Where are you from originally?

Pittsburgh’s Brookline neighborhood.  

2. If not from Pittsburgh, what brought you to Pittsburgh?

N/A

3. Where do you work?

I own and operate Jacobson Electric LLC and invest in real estate 

4. What is your favorite hobby?

Motorcycles and skiing 

5. How did you discover CrossFit?

My friend was raving about it

6. When did you start CrossFit?

April 2021 

7. Why did you start CrossFit?

I was looking for a high intensity workout closest to my house to make it easier to be consistent 

8. What is your favorite thing to do in CrossFit?

Burpees

9. What is your least favorite thing to do in CrossFit?

Overhead squats

10. What is the number 1 thing you want to get better at?

Double Unders

11. What is your favorite part about coming to CrossFit at Industrial Athletics?

 The coaches for both form and motivation

12. What is your favorite CrossFit WOD?

Filthy Fifty